DIGITAL MARKETING MADE SIMPLE

A pilot to the fundamentals of digital marketing

Digital marketing encompasses various ways a company is introduced and convinced to make a purchase. It can be done through digital channels such as email marketing, social media marketing, and click advertising to mention a few. This enables them to reach their prospective customers. Since there are various traditional ways to carry out these activities, such as phone communication and physical communication, why is digital marketing important?

Why choose digital marketing?

Digital marketing is preferred because it can be done both electronically and online. Endless opportunities can be achieved from this method. With this wide range of options, it gives room for experimentation and creativity with different marketing tactics. Some tools can track the success rate and return on investment of your campaign such as analytics, unlike the traditional methods.

How is digital marketing defined by a business?

This is done using different tactics to attract customers where they majorly spend most of their time online. Ranging from the website itself, advertisements, and email marketing, these are all specific tactics that fall under the umbrella of digital marketing.

Experienced digital marketers tend to look out for how each campaign supports their overall goals which also depends on the marketing strategy selected. Let's take an example of an article marketer who creates content for a blog post that tends to generate leads from an e-book recently created. The social media marketer promotes these posts through the company's social media accounts. The email marketer also sends campaigns regarding the information on how to download the e-book. Each digital marketer has a unique role they play under the umbrella of digital marketing.

Common digital marketing tactics

1. Search Engine Optimization: Commonly known as SEO, it optimizes your website to rank higher in results from search engines which in turn increases the traffic to your website. SEO is majorly used by websites, infographics, and blogs because it benefits them more. It can be further subdivided into:

            * On-page SEO: As the name implies, it focuses on the contents that are basically on the page when glancing through a website. Through this method, keyword research can be done, and questions can be answered for readers, which in turn ranks higher on the search engine results pages (SERPS).

* Off-page SEO: This, on the other hand, tracks activities off the page when a website needs to be optimized. You might be wondering how activities that are not on your website can affect your ranking. This is where backlinks or inbound links come in. These links allows you to network with other publishers, guest visitors, and writers. This way, external attention can be achieved and also earnings can come from the backlinks.

* Technical SEO: This is also an important factor in the Google search engine. It spotlights the back end of your website like the compression of the images, how the data are structured and how the pages are coded.

2. Content Marketing

This method creates and promotes content for the goal of generating brand awareness, traffic, and generation of leads. There are various content marketing strategies such as posts on blogs, e-books and whitepapers and so on.

3. Social Media Marketing

This method uses various social media channels to promote the awareness of your brand and increase traffic and also generate leads for a company. This can be achieved through various social media channels.

To learn more about digital marketing enroll in Pune digital marketing course offered by ExcelR.